US Chess Discussion

Welcome! This blog has no connection with the USCF. It's a blog where I provide chess fans with general information about US Chess as well as the USCF. It's also a site where everyone can productively discuss or ask questions about various USCF issues! Your contributions and comments are welcome! PLEASE KEEP IT CIVIL & RESPECT OTHERS! Enjoy! All posts that do not meet this guideline will be deleted -- WIN WITH GRACE, LOSE WITH DIGNITY!(TM) --- 2006 Susan PolgarĀ©

Wednesday, May 07, 2008

Lack of understanding about promoting the USCF


This is what Paul wrote in response to Bill Goichberg's view about promoting the USCF:

Bill,

It was discussed several times and you chose not to do it. You chose to do what you wanted to do. Just from what you stated in the sentence below, you obviously have no experience or understanding in this area. Sponsorship is not about writing to a couple companies or writing a few grant requests. Sometimes you get lucky and any person can get a lucky hit.

But Marketing and PR is a long term process which requires a different approach to marketing the USCF. The past system is clearly detrimental to promoting the USCF properly. In fact, it is an embarrassment.

Even if you bring in the top sponsorship person in the world, he / she can do nothing if you refuse to allow various changes to take place to give the USCF a different image. Changing the image of the USCF and the level of professionalism within this organization is the key to success and it will not happen overnight. It is like you want to go on a diet but refuse to watch your calories or exercise then say that the recommendations do not work. It is also impossible to lose 100 lbs in 1 day, 1 week, or even 1 month. It is a process of many small changes but if you stick with the plan, it will work.

This is clearly not your area of expertise but you keep on arguing every time sound ideas are being brought up. I have been in this business half of my life. Many of your decisions were clearly made without giving any thought to the reputation or image of the USCF.

I would be more than happy to share my expertise with you and the board AGAIN in the next board meeting. If you like my ideas, I will be more than happy to implement a sound system for the USCF. But then if you want me to be able to make things work for the USCF then you must not continue to interfere with the set plans. The cost to the USCF would be nothing or next to nothing.

PT

In a message dated 5/6/2008 7:41:19 P.M. Central Daylight Time, Chessoffice (Bill Goichberg) writes: Fine, where is your proposal? We hired a sponsorship person a few years ago, but the money that came in as a result was less than what we paid in salary and benefits. If you consider this a top priority, why haven't you made a motion about it?
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1 Comments:

  • At Monday, June 09, 2008 12:46:00 PM, Anonymous Rich Hutnik said…

    May I suggest you work out an equivalent to a sports licensing deal they do with the NCAA, for example. The person acts as an agent and broker and licenses USCF on products. Your main focus now would be the licensing agreement be used to spawn growth.

     

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