The BIG questions of the day
Does the good / bad image of the USCF help / hurt sponsorship opportunities for the federation? Could the bad reputation of Executive Board members hurt sponsorship opportunities?
If you are a CEO / President / VP of Marketing of a Fortune 500 Corporation, even if you get adequate / good / excellent bang for your bucks, would you rather sponsor an organization / event with a good / excellent reputation or do you not care one way or another?
The same question but if you do not get enough bang for your bucks, would you continue to sponsor?
Please do not answer with your emotions or with various political motives. Please think about the answers rationally and professionally.
My take: This is why the Susan Polgar Foundation, AF4C and some others have had success in finding sponsors for various events. In most of the events that the SPF organizes, we get about 10-40 sponsors. Why? Because we treat our sponsors professionally, with proper respect, and we give them more coverage and publicity than they even expect.
posted by Chess Daily News @ 1/12/2007 08:46:00 AM
1 Comments:
At Friday, January 12, 2007 10:38:00 AM,
Anonymous said…
We're going to be running into a problem here and I'm not sure how to solve it. There are now TWO SP blogs that discuss these kinds of issues and eventually there will be two audiences. There will be some people who visit one blog but not the other. So comments which are made on one blog will be missed by those that visit the other one.
Today Susan made this same post on her general interest chess blog. She got (in my opinion) some really great responses. Some comments really need to be considered by the more hardcore USCF audience that is likely to visit this blog.
One possible solution to this problem is to reference and link to the other blog. One of us could do it ourselves. Take some of the load off of Susan.
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